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Ever heard of a 'false dichotomy'? I stumbled on the term recently, and now I can’t stop thinking about it. My brain collects the most...

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I’ve mentioned this before, but it deserves repeating: When we work with clients we have a simple goal. Get to the point where every $1...

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The worst sin in marketing is… …being BORING. Meta is a social media platform. People are scrolling. You can’t expect people to see your...

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