One Simple Step To Easily Write High Performing Ads For Your Business

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that. 

The Secret Reason Why Most Ads Don’t Perform

Most people base their ads they run by analyzing the biggest and most successful companies in the world, but what does that get you?

Brand name recognition.

Solidifying branding.

Brand positioning.

Here’s the ugly truth:

“Most businesses throw away at least half of their marketing budget. Maybe even more than half.”

And that just didn’t sit right with me.

Small businesses don’t have money to throw away like these billion dollar companies do.

Fixing Your Marketing

When we spend money on something we measure the result.

Doesn’t matter if we're spending money on equipment, lunch or vendors - we make sure that we get what we pay for, right?

I decided to get to the bottom of this and figure out the formula for effective marketing.

The good news is, the internet is full of vast amounts of information for me to look into. 

Some sources told me to use a cute baby animal in my ad. Others said that wasn’t professional.

Some sources told me to repeat my message again and again. Others said repetition annoys people and makes them NOT buy from you.

It took some time but in my search for answers, there was a formula and I figured it out.

If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.

Some might recognize it as ‘Pearson’s Law’.

“What is measured, improves.”

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something. 

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t. 

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we run needs to be measurable, no exceptions.”

Measurable, tangible, solid results.

There’s plenty of ways to do this and it’s doable for every single business, yours included.

If you want to know how we would do this in your business, get in touch with us today.